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Features and techniques of color on carton packaging
2021-02-26
Color contrast is completely because a pattern needs to be through the contrast of different colors and a way of expression, but this pigment is an essential object to constitute the whole packaging pattern elements, some patterns, and even a clever combination of different pigments. Therefore, in the process of packaging design research, if you do not pay attention to grasp the contrast between color and color itself, it is impossible to talk about the design of a good packaging pattern.
In many goods packaging grade is not good, so that consumers are not satisfied, and even tired, directly affecting the sale of goods. Under the current market conditions of brutal competition, it is necessary to say that it is a kind of containment to the merchants or manufacturers. Naturally, also affect the economic benefit of business or manufacturer. This is mainly the product packaging design personnel's basic quality and design level is not good, which leads to the packaging design grade is not good. And the grade of packaging design is mainly the skills of packaging design to grasp, if the skills to grasp, there is no grade up and up the problem.
So, master the packaging design skills should start from what aspects? Here basically have 3 points: It is the grasp of colorific skill; The second is the mastery of composition skills; The third is the grasp of cultural connotation.
Colour skill grasp
Color skills should be noted from the following points: one is the relationship between color and packaging; The second is the contrast between color and color itself. These two points are the key in applying color.
(a) color and packaging care
So, as the reference relationship between color and packaging, where should we start? It is mainly through the external packaging color can reveal or reflect the internal packaging items. So that people can basically perceive or associate what the inner packaging is when they see the outer packaging. For this issue, I have mentioned many times in the past article, but if we can go into the store to look at the goods, many products do not reflect this relationship. So that consumers can not think from the outside to the inside of the packaged goods for what. Of course, the sales of the product can not play a positive promotional role. The color of the normal external packaging should be different degrees to grasp the same characteristics;
(2) the contrast between color and color
In many goods packaging grade is not good, so that consumers are not satisfied, and even tired, directly affecting the sale of goods. Under the current market conditions of brutal competition, it is necessary to say that it is a kind of containment to the merchants or manufacturers. Naturally, also affect the economic benefit of business or manufacturer. This is mainly the product packaging design personnel's basic quality and design level is not good, which leads to the packaging design grade is not good. And the grade of packaging design is mainly the skills of packaging design to grasp, if the skills to grasp, there is no grade up and up the problem.
So, master the packaging design skills should start from what aspects? Here basically have 3 points: It is the grasp of colorific skill; The second is the mastery of composition skills; The third is the grasp of cultural connotation.
Colour skill grasp
Color skills should be noted from the following points: one is the relationship between color and packaging; The second is the contrast between color and color itself. These two points are the key in applying color.
(a) color and packaging care
So, as the reference relationship between color and packaging, where should we start? It is mainly through the external packaging color can reveal or reflect the internal packaging items. So that people can basically perceive or associate what the inner packaging is when they see the outer packaging. For this issue, I have mentioned many times in the past article, but if we can go into the store to look at the goods, many products do not reflect this relationship. So that consumers can not think from the outside to the inside of the packaged goods for what. Of course, the sales of the product can not play a positive promotional role. The color of the normal external packaging should be different degrees to grasp the same characteristics;
(2) the contrast between color and color
Say again, color and colorific contrast concern. This is a lot of commodity packaging in the most easy to show but very difficult to grasp the matter. In the design from the master, the wound effect of packaging is high spring snow, on the contrary, is the next person. There is a popular saying in Chinese calligraphy and painting that it is not permeable to the wind, but sparse to run a horse.
